SEO for YouTube: 6 smart optimization strategies

Approximately 4 billion videos are viewed every day on YouTube. That’s 6 billion hours of video every month. Interestingly, only 9% of small businesses in the US are currently using YouTube in their SEO strategies. This means that thousands of businesses are losing out on opportunities to reach their potential customers, especially those whose target market are millennials.

The fact that 300 hours of video get uploaded every minute on this giant site only means that it is easy for your business to fade in the noise. In this article, we will focus on SEO for YouTube, six optimization strategies that you can use to stand out and reach your target audience.

1.Keyword research

What search terms can you easily rank for? Find out what people in your niche are looking for. You can use a tool like Choose a search term that will have your video on the first page of search results. Some popular search terms that are likely to get your video on the first page of search results include how to keywords, tutorials, funny videos, and product reviews. After you settle on what keywords you are likely to rank high for, incorporate them in your titles.

2.In-depth video descriptions

Video descriptions help your audience to understand what your video is about. Better still, helps search engines to crawl and rank your video for particular keywords. Again, include the keywords that you can easily rank for in your video’s descriptions and ensure that they are as close to the beginning as possible. Adding your website or blog URL, or even links to your social media pages will also help in optimizing your video on YouTube.

3.Smart distribution

After creating your video, you need to do proper distribution. One way to do efficient delivery is participating in discussion forums, and posting the video link in your contribution if it is relevant to the discussion.

4.The right category

Ensure that you place your video in the right category. This will help it appear alongside other related videos in the appropriate category. You do not want to lose your customer’s trust by placing it in the wrong category. Doing so will make the video irrelevant. You are likely to reach the wrong audience too.

5.Encourage your viewers to subscribe to your video channel

Subscriber rates are an indicator of viewer experience, video quality, and relevance. A high subscriber rate means that the viewers enjoy watching your videos and would be interested in seeing more videos in future. In your video, request the viewers to subscribe. This way, your video will rank higher, not only on search engines but also in search engine results.

Subscribers will receive email notifications when you upload a new video. They are more likely to watch your new video and watch it to the end. This increases your retention rate, adding more credibility to your video.


Your thumbnail should be another reason for viewers to want to watch your video. It is advisable to add one that comes from the video.

All in all

Using the above-discussed strategies in your SEO for YouTube will help you to rank higher not only among YouTube videos but also in search engine results.