Social media pages have become a significant aspect in website page ranking in search results. Social media platforms act as social proof increasing a brand’s authority and reputation, two elements that Google is currently very keen on when it comes to ranking in search results. This means that you need to optimize your Facebook page if you are going to have a great social proof. While SEO for Facebook is not a new concept, its importance needs to be emphasized. This article explores this vital concept, SEO for Facebook.
The New Facebook Business Page
One of the best ways to promote brands is via Facebook pages. There are over 800 million active users on this large platform, with at least 50% logging in daily.
It is no wonder then that Facebook saw the potential to reach as many potential customers as possible through Facebook pages. They launched the Facebook page to make it easier for brands to market and advertise their products or services on the platform. The business page offers several set up and marketing options which if used effectively can help you optimize for SEO.
Creating a Facebook business page
Use https://www.facebook.com/facebookforbusiness or type “Facebook Business Page” in your web browser to open the new Facebook page.
The page offers a range of options, for instance, Solutions, Get Help, News, Get Started, and Success Stories. If you already know how to maneuver your way around, you can go ahead and create a page.
Creating a Facebook business page from your user account
The good news is that you can create a Facebook business page from your user account. To do this, choose the advertising option from your account, or directly from the Facebook login page.
Optimizing the Facebook business Page
Now that our Oklahoma City SEO Expert has told us that the best option for SEO for Facebook is the business page let’s delve into how to optimize it.
Search engines only crawl what is available to the public on social media. You, therefore, need to create a personalized URL for your Facebook business page, for example, http://www.facebook.com/PeggysArts. Not that you will receive a custom URL only if you have more than 25 page likes. You may, therefore, need to request your friends and followers to like your page to get your custom URL.
2.The about section
Here is where you fill your business’ details. The description should be clear and precise. Include the keywords that your potential clients are likely to use when searching for your business page, and use a conversational tone that will appeal to your audience. You also need to add the geographic location to target local customers.
3.The cover photo and profile picture
Choose a cover photo that can easily attract your targeted audience. The profile picture should complement the cover page, preferably the business logo. Optimize the image alt and video titles with your brand name.
You need to add key events related to your business, for instance opening new stores, milestones, and store openings. This will give customers a better insight into your business. Search engines will also rank you higher for the milestones that will appear as fresh data at the top of your page.
Engagement on your business page sends more social signals to the search engines increasing your ranking. There are various options to increase social engagement, for instance, “check-in,” “share” and “like” buttons. Let’s look at each in a little more detail below:
It is possible for visitors to check-in to a particular location. To use the check-in feature, you need to turn location services on. Check-in details help in local searches and in driving targeted local leads.
b)Share and like buttons
These two buttons allow followers to share the content on your Facebook page. The content appears on the user’s Newsfeed, as well as those of their friends, with a link back to your Facebook page. This makes your brand visible to a broad audience. More social signals and increased engagement on social media increases your content’s relevance resulting in higher ranks on search engines. You can also include social media like buttons on your website page that redirects people to your Facebook business page. Adding a fan box will also allow others to see their friends who have liked your business page.
All in all
SEO for Facebook is by no means complicated, you just need to be aware of it, and be deliberate about implementing the above discussed simple techniques.