SEO for Facebook: All you need to know

Social media pages have become a significant aspect in website page ranking in search results. Social media platforms act as social proof increasing a brand’s authority and reputation, two elements that Google is currently very keen on when it comes to ranking in search results. This means that you need to optimize your Facebook page if you are going to have a great social proof. While SEO for Facebook is not a new concept, its importance needs to be emphasized. This article explores this vital concept, SEO for Facebook.

The New Facebook Business Page

One of the best ways to promote brands is via Facebook pages. There are over 800 million active users on this large platform, with at least 50% logging in daily.

It is no wonder then that Facebook saw the potential to reach as many potential customers as possible through Facebook pages. They launched the Facebook page to make it easier for brands to market and advertise their products or services on the platform. The business page offers several set up and marketing options which if used effectively can help you optimize for SEO.

Creating a Facebook business page

Use or type “Facebook Business Page” in your web browser to open the new Facebook page.

The page offers a range of options, for instance, Solutions, Get Help, News, Get Started, and Success Stories. If you already know how to maneuver your way around, you can go ahead and create a page.

Creating a Facebook business page from your user account

The good news is that you can create a Facebook business page from your user account. To do this, choose the advertising option from your account, or directly from the Facebook login page.

Optimizing the Facebook business Page

Now that our Oklahoma City SEO Expert has told us that the best option for SEO for Facebook is the business page let’s delve into how to optimize it.

1.Custom URL

Search engines only crawl what is available to the public on social media. You, therefore, need to create a personalized URL for your Facebook business page, for example, Not that you will receive a custom URL only if you have more than 25 page likes. You may, therefore, need to request your friends and followers to like your page to get your custom URL.

2.The about section

Here is where you fill your business’ details. The description should be clear and precise. Include the keywords that your potential clients are likely to use when searching for your business page, and use a conversational tone that will appeal to your audience. You also need to add the geographic location to target local customers.

3.The cover photo and profile picture

Choose a cover photo that can easily attract your targeted audience. The profile picture should complement the cover page, preferably the business logo. Optimize the image alt and video titles with your brand name.

4.Key events

You need to add key events related to your business, for instance opening new stores, milestones, and store openings. This will give customers a better insight into your business. Search engines will also rank you higher for the milestones that will appear as fresh data at the top of your page.

5.Social engagement

Engagement on your business page sends more social signals to the search engines increasing your ranking. There are various options to increase social engagement, for instance, “check-in,” “share” and “like” buttons. Let’s look at each in a little more detail below:


It is possible for visitors to check-in to a particular location. To use the check-in feature, you need to turn location services on. Check-in details help in local searches and in driving targeted local leads.

b)Share and like buttons

These two buttons allow followers to share the content on your Facebook page. The content appears on the user’s Newsfeed, as well as those of their friends, with a link back to your Facebook page. This makes your brand visible to a broad audience. More social signals and increased engagement on social media increases your content’s relevance resulting in higher ranks on search engines. You can also include social media like buttons on your website page that redirects people to your Facebook business page. Adding a fan box will also allow others to see their friends who have liked your business page.

All in all

SEO for Facebook is by no means complicated, you just need to be aware of it, and be deliberate about implementing the above discussed simple techniques.

SEO for YouTube: 6 smart optimization strategies

Approximately 4 billion videos are viewed every day on YouTube. That’s 6 billion hours of video every month. Interestingly, only 9% of small businesses in the US are currently using YouTube in their SEO strategies. This means that thousands of businesses are losing out on opportunities to reach their potential customers, especially those whose target market are millennials.

The fact that 300 hours of video get uploaded every minute on this giant site only means that it is easy for your business to fade in the noise. In this article, we will focus on SEO for YouTube, six optimization strategies that you can use to stand out and reach your target audience.

1.Keyword research

What search terms can you easily rank for? Find out what people in your niche are looking for. You can use a tool like Choose a search term that will have your video on the first page of search results. Some popular search terms that are likely to get your video on the first page of search results include how to keywords, tutorials, funny videos, and product reviews. After you settle on what keywords you are likely to rank high for, incorporate them in your titles.

2.In-depth video descriptions

Video descriptions help your audience to understand what your video is about. Better still, helps search engines to crawl and rank your video for particular keywords. Again, include the keywords that you can easily rank for in your video’s descriptions and ensure that they are as close to the beginning as possible. Adding your website or blog URL, or even links to your social media pages will also help in optimizing your video on YouTube.

3.Smart distribution

After creating your video, you need to do proper distribution. One way to do efficient delivery is participating in discussion forums, and posting the video link in your contribution if it is relevant to the discussion.

4.The right category

Ensure that you place your video in the right category. This will help it appear alongside other related videos in the appropriate category. You do not want to lose your customer’s trust by placing it in the wrong category. Doing so will make the video irrelevant. You are likely to reach the wrong audience too.

5.Encourage your viewers to subscribe to your video channel

Subscriber rates are an indicator of viewer experience, video quality, and relevance. A high subscriber rate means that the viewers enjoy watching your videos and would be interested in seeing more videos in future. In your video, request the viewers to subscribe. This way, your video will rank higher, not only on search engines but also in search engine results.

Subscribers will receive email notifications when you upload a new video. They are more likely to watch your new video and watch it to the end. This increases your retention rate, adding more credibility to your video.


Your thumbnail should be another reason for viewers to want to watch your video. It is advisable to add one that comes from the video.

All in all

Using the above-discussed strategies in your SEO for YouTube will help you to rank higher not only among YouTube videos but also in search engine results.

Search Engine Optimization

Welcome to the new Indian AAR, after thinking for months about how to proceed we have finally come up with a solution that I think all of our readers will enjoy.  If you have been with us for a while you have seen some changes and probably wondered what we were doing with the site after the disagreements some of you had with the way were running the blog.  Going forward, we are all in and hope to have some great content that everyone will be able to apply in their own lives and make a difference in the world.  To give you an idea of what you are in for, you can watch the video below.